ISAAC CRUZ
SEASONED PRODUCT MANAGEMENT & MARKETING PROFESSIONAL
MY PROFESSIONAL PROFILE
It's hard to get into retail...and stay. I love the challenge. Ecommerce is thriving and getting more efficient everyday. The truth is, brands need to embrace both in order to be viable in the market. I enjoy bringing new brands to market and keeping existing brands relevant through innovative/differentiated products, creative marketing and incentivizing retailers, ecommerce partners and consumers to take action.
PRODUCT MANAGEMENT
An Expert
For over a decade, I have either developed or collaborated on the development of consumer electronics and goods for various industries and market segments. Whether I'm working with the factory or cross-functional team members, I have found that the keys to delivering products within budget and on time are communication, efficient processes and pro-actively dealing with conflicts or challenges.
MARKET ANALYSIS & COMPETITIVE LANDSCAPE
A Valuable Skill
Analyzing the market and being the expert on competitive landscape is vital for success in the consumer space. Monitoring sell-thru reports and running monthly and quarterly NPD reports is necessary to stay ahead and compete with competition. Knowing where you stand and where you want to go is half the battle. The other half is execution.
GO-TO-MARKET
You Could Call Me A Pro
I've developed and marketed products for numerous big box and club store retailers such as Costco, Best Buy, Target, Walmart, Sam's Club, AutoZone, O'Reilly Auto Parts, and REI. Identifying, targeting, and messaging specific audiences is vital when bringing new products or brands to market. Getting them on the shelf is one thing, ensuring they sell is another. Adequate planning and collaboration with the buying teams, marketing teams, social teams, and e-commerce teams is vital to ensure sell-thru when bringing products to market.
RETAIL PACKAGING
You Could Call Me A Pro
Over the years, I have worked with talented graphic designers to create visuals and copy focused on differentiation and consumer experience, giving the customer a clear "why to buy" message for dozens of consumer products. Additionally, I have authored and translated a host of user guides for electronics and outdoors products.