ISAAC CRUZ
SEASONED PRODUCT MANAGEMENT & MARKETING PROFESSIONAL
WORK EXPERIENCE
My Career
GLOBAL PRODUCT MANAGER, BELKIN INTERNATIONAL
September 2013Â - June 2014
Managed smartphone cases and portable charging lines for the mobile accessories category. Prepared sell-in decks for line reviews, monitored sell-in, sell-thru and inventory. Owned NPD research, created weekly competitor reviews for internal teams and conducted sales presentations and training.
PRODUCT MARKETING MANAGER, INCIPIO GROUP
June 2014Â - August 2016
Subject manner expert (SME) for portable audio category which included BRAVEN, Kate Spade, TUMI, Real Tree and Burton Bluetooth speakers. Led cross-functional teams for product development and go-to-market strategy. Authored sell-in decks, created retail employee training & purchase programs with CCS and Experticity. Presented to and worked with big box accounts and managed POP program.
VICE PRESIDENT, KING PACIFIC CORP
August 2016 - Present
Responsible for all aspects of business or retail brands, Zombie Baits (ZB) and King of the Crawl (KOTC). With a minimal budget, grew retail placement over 445% in less than one year and created international distribution channels in Canada, Brazil, Germany, northern Europe, and Turkey. Our brands were featured on Informed, hosted by actor, Rob Lowe. Our national commercial which has increased sales volume since airing in April 2018.
PRODUCT MARKETING MANAGER - AUTO, HORIZON BRAND
July 2018Â - Present
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